Welcome to the 2015 Annual Report

 

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Members — Non-Financial Results

> Our Members as Owners
> Our Members as Customers
> Our Members as Citizens

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arrow 15pxOur Members as Owners

arrowMember Participation in the Election Process

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2015
2014
2013
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Number of members who voted
4,540
4,799
5,452
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Percentage of voting members
who voted online
43%
41%
45%
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Percentage of eligible members who voted
4.4%
4.7%
5.5%
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Source: ACU Election Results

 

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arrow 15pxOur Members as Customers

arrowOverall Member Satisfaction

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  2015 2014 2013
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Somewhat satisfied, satisfied, or very satisfied with ACU 89% 91% 88%
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Feel that ACU provides good, great, or exceptional service 83% 85% 85%
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Somewhat or very likely to refer ACU to a friend or family member 86% 77% 84%
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Net Promoter Score 32%    
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Source: ACU Personal Member Satisfaction Surveys
NPS: New for 2015

 

arrowProtecting Member Privacy

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  2015 2014 2013
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Privacy being protected is very or extremely important 91% 80% 79%
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ACU is performing very or extremely well in this regard 83% 61% 67%
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Source: ACU Personal Member Satisfaction Surveys

 

arrowSocially Responsible Investing

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  2015 2014 2013
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AUM CAM SRI $54,561,875 $51,903,140 $45,506,328
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AUM CSI SRI $5,480,969 $2,273,076 $2,683,262
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Total AUM
SRI
$60,042,844 $54,176,216 $48,189,590
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AUM CAM $273,251,090 $273,259,709 $252,748,987
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AUM CSI $216,476,283 $187,937,055 $199,121,730
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Total AUM $489,727,373 $461,196,764 $451,870,717
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SRI AUM/Total AUM 12.3% 11.7% 10.7%
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AUM: Assets Under Management
CAM: Credential Asset Management
SRI: Socially Responsible Investing
CSI: Credential Securities Inc.

*Mutual funds are offered through Credential Asset Management Inc. and mutual funds and other securities are offered through Credential Securities Inc. Credential Securities Inc. is a Member of the Canadian Investor Protection Fund. Credential Financial Strategies Inc. offers financial planning, life insurance and investments to members of credit unions and their communities. ®Credential is a registered mark owned by Credential Financial Inc. and is used under license.

Balances in SRI and total balances in CAM and CSI are as at December 31st for each year show in the table above.

Note: ACU changed the method for reporting SRI fund ownership rates in 2015. SRI ownership rates for 2013 and 2014 have been calculated and provided for a comparative to the 2015 figures above.

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arrow 15pxOur Members as Citizens

arrowValues Alignment of Members

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  2015 2014 2013
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ACU uses its resources and expertise to make a positive difference in the community. 75% 75% 63%
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Overall, what ACU does for the community and the environment makes me proud to be a member. 69% 77% 61%
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I trust ACU to make business decisions that are socially responsible. 73% 81% 66%
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I trust ACU to make business decisions that are environmentally responsible. 63% 78% 63%
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Average 70% 78% 63%
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Source: ACU Personal Member Satisfaction Surveys (Somewhat Agree, Agree, and Strongly Agree)

Due to a change in scale in the 2015 member survey, from Agree or Disagree to a 7 point scale (Strongly Disagree to Strongly Agree), ratings for 2015 are calculated as the percentage of responses in the Somewhat Agree, Agree, and Strongly Agree categories.
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